Molto Delizioso: Pricing and Profits Following Brexit Devaluation - Teaching Note |
作者姓名:Farok Contractor; |
| 商品編號:8B17M049 |
出版日期:2017/03/30 | 內容長度:8 頁 |
Teaching note for product 9B17M049.
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Molto Delizioso: Pricing and Profits Following Brexit Devaluation |
作者姓名:Farok Contractor; |
商品類型:Case (Field) | 商品編號:9B17M049 |
出版日期:2017/03/30 | 內容長度:4 頁 |
When the June 2016 referendum on the United Kingdom’s withdrawal from the European Union, or Brexit, resulted in a vote to leave, the managing director of the U.K. subsidiary of Italian coffee-machine maker Molto Delizioso, SRL, faced a scenario that affected many international firms and their subsidiaries. The U.K. subsidiary imported and paid for coffee machines in euros, but when it sold these items in the United Kingdom, the revenue earned was .....more
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